marketing for business success

As one of our Business Bites this is a concise, focused course exploring core marketing skills and principles. This course is 4 modules long and includes 2 tutor-marked assignments; involving approximately 25 hours of study time.

It leads to the award of a Certificate of Course Completion.

An engaging introduction to marketing with a focus on real-world, practical applications. This course has been prepared with owners and managers in small to medium-sized business settings in mind. It explores key techniques, skills and ideas, and also guides you through the preparation of your own unique marketing plan. This course shows you how to make your products or services stand out from the competition - giving your business the advantage it needs to achieve success. The course fee includes all course material, full tutorial support from an expert tutor, and course book: Do Something Different, Jurgen Wolff.

Subjects covered include: key marketing techniques and skills; understanding your customer; assessing customer requirements; accessing free publicity; making your business newsworthy; creating sales literature that works; promotion on a budget; reaching your customers; the place of branding; create your own marketing plan.

Module One: Marketing and Your Business. Aspects of marketing - online and real-world marketing strategies. Key marketing tasks. Integrating marketing at the heart of your business.

Module Two: Know Your Market. Defining your product or service. Defining your target customers: needs, wants and demands. Understanding customer behaviour. Reaching your target customers.

Module Three: Marketing Strategy. Your place in the marketplace. Understanding the competition. SWOT analysis. Creating a competitive advantage. Ansoff product-market matrix.

Module Four: Your Marketing Plan. Key components. Earning media coverage. Writing high impact press releases. Articles: beginning middle and end. Creating a newsworthy story. Integrating online marketing channels.

Learning Curve is one of the UK's leading distance learning providers. All of our home study courses include study material, which is sent out in an attractive, hardwearing folder, essential course books and full tutorial support. We are accredited by the Open and Distance Learning Quality Council, members of the Association of British Correspondence Colleges and the British Learning Association, and registered as providers with the Learning Skills Council. For more about Learning Curve click here.