internet marketing

This 12 module course looks in depth at the Internet as a marketing tool. It will show you how to plan your business's website and ensure maximum coverage. The course also explores the promotional opportunities offered by the world wide web.

(normal price: £315)

In comparison to other media, the Internet is a highly cost-effective form of reaching customers and raising your business profile, yet many small to medium sized businesses fail to take advantage of this opportunity. Internet Marketing shows you how to get ahead of the crowd and build a significant web presence for your business.

The Internet has the potential to turn small to medium businesses into sector leaders - it is the one place where they can compete on an even footing with large corporations.

Jane Cameron, LPtraining.

Subjects covered include: planning your web presence (brochure site, company promotion or e-commerce), understanding usability, building an Internet marketing strategy, affiliate marketing, making the most of 'pay-per-click', search engine listings, the rise of the blog, influencing opinion. PR for the Internet, networking.

The course fee includes all course material, full tutorial support from an expert tutor, and course book: eMarketing Excellence, by Dave Chaffey.

The course can be studied entirely from home in your own time and at your own pace.

Our tutorial support is second-to-none! You'll be assigned a personal tutor as soon as you enrol who will work with you all the way through - in a very real sense a mentor as well as a tutor. You can contact your tutor directly at any time if you have any questions or problems, or if you would just like a chat about how the course is going. Tutorial support is by e-mail and/or telephone.

You can spread the cost of your course over 8 months by choosing our instalment option - that's one payment every two months. There is a £20 administration fee if you choose this option.

Normal instalment price: £335: Deposit - £60; Four instalments - £68.75 each. If booking on-line: £287.75; deposit - £60; four instalments - £56.94.(This includes an administration fee of £20.) You will only be charged the deposit when you enrol.

If you wish to pay by instalments please contact us on: 01896 860661.

Learning Curve is one of the UK's leading distance learning providers. All of our home study courses include study material, which is sent out in an attractive, hardwearing folder, essential course books and full tutorial support. We are accredited by the Open and Distance Learning Quality Council, members of the Association of British Correspondence Colleges and the British Learning Association, and registered as providers with the Learning Skills Council. For more about Learning Curve click here.