digital marketing programme

Our intensive Digital Marketing Programme combines informative distance learning materials with support from an experienced online marketer. It is designed to meet the needs of small to medium-sized businesses who are new to the online marketplace.

This comprehensive, 6-module programme takes you step-by-step through the launch and implementation of your online marketing programme. It will show you how to plan your website and ensure maximum coverage. The programme includes all course material, full tutorial support with an expert tutor/mentor and course book, Digital Marketing. Every module is packed with practical advice, as well as expert hints and tips, so you can begin putting your online marketing plan into action from day one.

Your tutor will help you to set clear goals for your online marketing plan and offer expert guidance as you put them into action.

In comparison to other media, the Internet is a highly cost-effective form of reaching customers and raising your profile, yet many small to medium-sized businesses fail to take advantage of this opportunity. Digital Marketing shows you how to get ahead of the crowd and build a significant web presence for your business.

Why hand over control of your online marketing when you are just six-steps away from planning and launching your own marketing plan.

Study topics include: your online marketing strategy; planning your web presence (brochure site, company promotion, or e-commerce); understanding usability; affiliate marketing; making the most of 'pay-per-click'; search engine organic listings; blog marketing; PR online.

The programme can be studied entirely from home in your own time and is designed to be flexible. You can work through the 6 modules at your own pace, depending on how quickly you want your start-up to progress - our recommended completion time is 6 - 12 weeks.

To complete this programme, plan for approximately 42 study hours - however, you may decide to invest much more time in developing your online marketing strategy fully.

Module 1: Digital Marketing. Introduction; key elements of your online presence; a strategic approach; researching the competition; your comprehensive online marketing plan.

Module 2: Online Customers. Understanding e-customers: b2b and b2c models. Attracting and retaining customers. Communication and information. The online buying process. Security and legal issues.

Module 3: Website Design. Key elements of site design; navigation and structure; page design; writing for the web; aesthetics; customer needs; dynamic design elements; personalisation; monitoring tools.

Module 4: Traffic Building 1. Search engine marketing; an introduction to Google; 'pay-per-click' and organic listings; effective rank building; linking online and offline marketing; online partnerships; affiliate marketing.

Module 5: Traffic Building 2. Using opt-in e-mail; newsletters and e-zines; connected marketing: blogs, viral approaches, message boards, and emerging techniques; building online communities.

Module 6: Bringing it All Together. Relationship marketing; building an established presence; control and security issues; marketing in the future; creating a long-term plan; bringing in professional support; further resources.

Note: you can also pay for this course by our monthly instalment plan. Instalment price: £435: Deposit - £60; Four monthly instalments - £93.78 each.. If booking on-line: £372.75; deposit - £60; four monthly instalments - £78.18. (This includes an administration fee of £20.) You will only be charged the deposit when you enrol.

If you wish to pay by instalments please contact us on: 01896 860661.

Learning Curve is one of the UK's leading distance learning providers. All of our home study courses include study material, which is sent out in an attractive, hardwearing folder, essential course books and full tutorial support. We are accredited by the Open and Distance Learning Quality Council, members of the Association of British Correspondence Colleges and the British Learning Association, and registered as providers with the Learning Skills Council. For more about Learning Curve click here.